A hundred years have elapsed since Salvatore Ferragamo opened his first store in Hollywood in 1923, across from Grauman’s Egyptian Theater, confirming the success that he had reached in the United States where he had emigrated in 1915. In its main hall, the Egyptian Theater hosted theatrical performances and all the Hollywood premiers, including The Ten Commandments directed by Cecil B. DeMille, who asked Ferragamo to design and make the shoes for the main characters. From that moment on, the young Italian would be known as the “Shoemaker to the Stars” and would become a major player in international fashion.

To commemorate this special anniversary, the new Museo Ferragamo exhibition, Salvatore Ferragamo 1898-1960, recounts the illustrious artisan’s history, like the first Salvatore Ferragamo retrospective held in 1985 at Palazzo Strozzi did.

Today, these creations are presented not only to highlight their aesthetic value but also as artifacts attesting their creator’s skills as an entrepreneur and innovator, his passion for colour, knowledge of the anatomy of the human skeleton and specifically the foot, fine craftsmanship, exploration of new materials and many sources of inspiration from the art world and ancient and contemporary culture, all of which distinguished Salvatore Ferragamo’s work and life.

That first exhibition in 1985 led to the Ferragamo Archive, and in 1995, it led to the opening of Museo Ferragamo, a museum that preserves and promotes the history of the brand and its founder conveying the experience and testimony of the past in the present, sparking and influencing conversations and reflections on contemporary issues.

More info at Ferragamo Museum

Contacts:
0553562846
receptionmuseoferragamo@ferragamo.com
info@fondazioneferragamo.it